Search Engine Optimisation (SEO)
The world of search engine optimisation is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. PolyVerba offers an SEO service that delivers everything you need to get high rankings on the search engines and to get great results.
Search engine optimisation is the process of improving a website in ways that helps it rank in search results when users search for specific words and phrases. At PolyVerba the primary goal of the SEO team is to increase our clients’ online visibility in search results for queries related to their industry, products, and services.
The obvious question people are asking “is SEO right for me” in response to this there is an old saying, that “a Business needs customers and business without customers is not a business“. Similarily in digital marketing, a website without visitors is worthless; the best way to generate visitors is to ensure the site and its content can be found by the people looking for the answers to their questions on your website.
Search Engine Optimisatation is optimising the presence of your site, its content and then engaging your visitors to take action such as buy, share or enquire.
Here are 8 Tips to get you started with SEO today
Whilst SEO changes regularly, here are a few tips to help you get ranked higher on the search engines.
- Provide regular content updates, relevant to the site and the user’s expectations.
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimised to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema mark-up to stand out in SERPs
Benefits of Search Engine Optimisation
Here are 5 benefits to your business in developing an SEO Strategy.
1. SEO targets quality traffic
Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound digital marketing methods centre on making it easy for your audience to find you when they want information and answers to their problems.
2. You don’t need to pay for ads in SEO
Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query. This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.
3. SEO is efficient and gets more clicks than PPC
Although PPC ads appear above organic rankings on the search results pages, typically more than 90% of clicks appear on an organic result. It is widely perceived that searchers trust the results that Google returns rather than the advertisers who pay to be above the organic search results.
4. SEO positions you as the expert in your field
A good SEO strategy will involve link-building with prominent references within your industry. Earning links from reputable websites is a main component of any efficient SEO strategy. This means that one of the biggest parts of an SEO professional’s job is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites. These publications and your ranking on Google will position you as the expert in answering the customer’s questions, where your response is ranked higher.
5. You can move ahead of your competition
Modern Marketing methods will often include SEO as a cornerstone of the brand’s marketing strategy. To this end, it is likely that your competitors are most likely to be taking steps to establish high rankings in search results.